A financial literacy app to give anyone a voice in the boardrooms of corporate America through simple news and interactive voting.

Responsibility - Product Manager focused on customer Retention

Project Summary

In late 2024 I was contracted to improve the Onboarding user flow of their application.

Problem

There was clear confusion among new users. Two metrics that highlighted this from the latest cohort were: 

• Profile completion: Less than 5% of new users finished setting up their profiles 
• First Vote submission: 0% New Users completed the core action of voting

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Approach

I conducted user interviews to uncover: 

• Users did not understand the impact voting
• Users felt that voting was an unfamiliar behavior 
• Users did not want to be presented negatively to the community

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I created a few different flows that would focus on three things:

• Concise flow
• Informative on the app community and their role in it 
• Importance of the core action (voting) by implementing voting into the onboarding flow

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Tested them, and this was the top-performing flow:

Results based on the next cohort

• 100% profile completion from new users 
• 83% first vote submission in 24 hours of onboarding completion