A Mass Challenge-backed fintech application. Cashbak was a mobile payment platform for the unbanked to transfer, store, and transact with money all over the world.

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Project Summary  

CashBak is a mobile payment solution that allows any type of users to send and receive funds quickly and efficiently. Either from a bank or our wallet. Their centralized platform allows for P2P and P2B transactions with a wallet and NFC system. CashBak connects its merchants directly to their consumers through our payment gateway resulting in increased purchasing power for an underserved population.

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Our target audience was unbanked populations in third world countries. To get a better understanding of the pain points of these users, I conducted interviews with Afro and Caribbean student groups across 5 different colleges in Rhode Island and Massachusetts . These groups were comprised of international/first-generation students, many of whom came from families that reflected our target audience.

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Responsibilities:

I was brought on to redesign their entire MVP. The goal was to make the features more social with additions like:

• A peer-to-peer / peer-to-business transaction feed
• NFC payments from wallet 
• Growth flywheels like invites, contacts sharing, transactions comments / reactions

For the full design sprint process we followed view www.gv.com/sprint

Initial Design Sketches

Final UI Design

Conclusion:

These designs were adapted across to Android as well and the product was seeded with the student groups interviewed. We had crushed our growth objective with a result of 10k users and a MoM growth rate  15% after launch. I left the company to focus on finishing college. The company is now dissolved.