An AI video app that teaches users English through real-time video calls.

Responsibility - In charge of end to end mobile app launch both domestically and Internationally. Worked with our engineering team to build test and launch both ios & android versions. Studied user data to make key iterations to increase retention and acquisition.

Project summary

Research

To identify growth opportunities in the rapidly expanding online language learning market, I conducted in-depth interviews with 50 leading international language teaching influencers. Through these conversations, I uncovered a critical pain point: as their audiences scaled, influencers faced overwhelming demand for 1:1 tutoring, far exceeding their available bandwidth. Recognizing this gap, I proposed leveraging our AI avatar technology to empower creators with customizable digital avatars they could monetize at scale.

UI and Execution

Result

• Overall a 300% increase in user growth outside of the US 
• Our first 2 creator avatars brought in 300,000 new users 

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Conclusion

The feature was a success, which led to some positive growth and the discovery of new opportunities for the company. I am no longer active in my hands on advisor role, but always there to help a diligent founding team when I can. I’m happy to report the app is rapidly growing. They have now expanded to other avatars and language learning scenarios. I still secure a minority equity stake.

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